Privacy policy

Last updated: June 8, 2026.

Boombuy operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (“Services”). Boombuy is supported by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or communicate with us in other ways. In the event of a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or may reasonably be associated with you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information including credit card numbers, debit card numbers, and financial account information, payment card information, transaction data, payment method, payment confirmation, and other payment data.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction Information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with Us including the information you include in communications with us, such as when you send an inquiry to customer service.
• Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage Information including information regarding your interaction with the Services, including how and when you interact with the Services or navigate through them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from You including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of “cookies” and similar technologies;
• From Our Service Providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From Our Partners or Other Third Parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, customizing, and improving the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, organize delivery, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, text message, or postal mail, as well as displaying online advertisements for products or services in the Services or on other websites, including based on products you have previously purchased or added to your cart, and other activities in the Services.
• Security and Fraud Prevention. We use your personal information to verify the authenticity of your account, ensure secure payment and shopping, detect, investigate, or take action regarding potential fraudulent, illegal, harmful, or malicious activity, protect public safety, and provide our services. If you choose to use the Services and register an account, you are responsible for the safe storage of your account credentials. We recommend that you do not share your username, password, or other access information with others.
• Communicating with You. We use your personal information to provide customer service, respond promptly, provide you with effective services, and maintain our business relationships with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or governmental authorities, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, as well as to enforce or investigate potential violations of our terms or policies.

How We Disclose Your Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, service providers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and delivery).
• With business and marketing partners to provide you with marketing services and to advertise to you. We use Shopify, for example, to maintain personalized advertisements with third-party services based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to instruct us not to share information about you for the purpose of showing you targeted advertisements and marketing based on your online activity with various merchants and websites.
• When you instruct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations.
• With our partners or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Connection with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services for you. The information you provide to the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries other than your own, for the purpose of providing and improving the Services for you. Additionally, to protect, expand, and improve our business, we use some enhanced features of Shopify that include data and information obtained from your interactions with our store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and what rights you may have, you can visit Shopify's Privacy Policy for Users. Depending on where you live, you may exercise certain rights regarding your personal information here Link to Shopify's Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on those sites. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may be visible to other users of the Services and/or users of those third-party platforms, without limitation regarding its use by us or by a third party. The inclusion of such links does not imply endorsement of the content of those platforms or their owners or operators, unless explicitly stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge of whether we “share” or “sell” (as those terms are defined in applicable legislation) personal information of individuals under 16 years of age.

Security and Storage of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we will retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply under certain circumstances, and in certain cases, we may deny your request if permitted by law.

• Right of access/information. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have made.

You can exercise any of these rights where indicated in the Services, or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and all the rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require the representative to provide proof that you have authorized them to act on your behalf, and you may need to verify your identity directly with us. We will respond to your inquiry in a timely manner, as required under applicable law.

Complaints

If you have complaints about how we handle your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or by filing your complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities for data protection here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the Standard Contractual Clauses of the European Commission or equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you have, please call us, email us at service@boombuy.eu, or contact us at 14 Belovodski Pat Street, Sofia, 1616, BG. For the purposes of applicable data protection laws, we are the controller of your personal data.